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Situation Analysis

This client hired XED Management Solutions in June of 2024. At the time of hire, the company's website had already had a calculated amount of success for the previous 6 years dating back to 2003. The site offers information and solutions for Real estate auctions and Property deals for buying and selling of land and real estates. In June, 2013 the site had about 40,000 visitors to the site via organic search involving about 20,000 unique terms. The client, however, sought to bring the website to the next level and to achieve significant new traffic via organic traffic as a further enhancement to their already fine traffic numbers coming from both organic and paid search on all of the major search engines.

Case Study

Product Used

Seo Content Marketing

Challenges

The main challenge is one of the math; i.e. already big numbers. XED Management Solutions compensation is paid for in large measure on a Pay for Performance Basis. Particularly, the amount of our fees varies and based on the percentage increase in organic site visits. So, we were starting with a number of 40,000 so large percentage increases are obviously more challenging. However, based upon preliminary keyword research, we were pretty much confident that we surely will achieve significant results that will meet and exceed the profit and goals of both the companies.

Solution Implementation

XED Management Solutions SEO execution begins with extensive keyword and competitive research. The client was requested, and provided, a list of the top 25 terms that he felt were the most important. This was used as valuable input as a part of the research procedure. We are mentioning below the outline of the initial process that followed:

RESEARCH
  • Review Site Structure and Elements
  • Advanced Keyword Research
  • Keyword Research on Industry and the Competition
  • Niche Terms Research
  • Competition Back link research for top 10-20 keywords
  • Provide Client with Keyword List. Have Client identify any /all irrelevant / negative keywords.
  • Determine Link Saturation, Quality and Anchor Texts
  • Setup Link velocity monitoring for Client and Competition
  • Blog Research
  • Plan Social Bookmarking strategy and review existing accounts

We then encouraged forward to do some Onsite Optimization which obviously involve on-page elements that provide as the foundation for all of the future onsite and offsite optimization. Mentioned below is the list of procedures followed in order to provide the client the best service:

BEGINNING ON SITE OPTIMIZATION
  • Google Analytics Installation / Review
  • W3 Validation & Minimize JavaScript, CSS, and overall errors
  • Optimize Meta Tags, Titles and Headers for Top Levels
  • Check and Optimize Proper Site Structure
  • RSS Feed Validation / Creation
  • Authenticate Static URL
  • Create / Review Dynamic Sitemap and Submit it to Google, Yahoo and Bing
  • Social Bookmarking Installation: Delicious, Digg, Stumble Upon etc. (if applicable)
  • Data feed creation and submission to Google (if applicable)
CONTINUING ON SITE OPTIMIZATION
  • Continuing Keyword Research
  • Article Topic Research
  • On Site Article Creation 30 articles per month plus additional content assigned to client for XED Management Solutions Implementation
  • RSS Feed Updating & Pingback
  • Specific Article Pages and Optimization
  • Press Releases 4 per year for this client
  • Viral Video Implementation and Submission
  • Meta Tag Testing
  • Blog Development, if applicable

With ongoing onsite optimization activities going smoothly we then preceded to the 2nd major track of SEO, 'Off the site Optimization'. The whole process of 'off the site optimization' is generated towards getting Good quality and nice quantities of extremely relevant and naturally happening backlinks. The whole process of 'off the site optimization' is generated towards getting Good quality and nice quantities of extremely relevant and naturally happening backlinks.



OFF THE SITE OPTIMIZATION
  • Social Media accounts setup
  • Essential Directory Submission
  • Backlink Research
OFF SITE ONGOING OPTIMIZATION
  • Great Content Generation for Great Link Quality Generation
  • Article Syndication
  • Backlink implementation
  • Viral Video Syndication
  • Press Release Syndication
  • Social Bookmarking Submissions and Popularity
  • Social Media Back linking
Results

We at XED Management Solutions are always committed to provide results that are based on the processes just outlined above. Some of the most important data will be reviewed below:

  • Organic Traffic from searches
  • Number of Keywords used to actually land on the site
  • Backlink Growth


Organic Traffic





As this graph indicates monthly organic visits have increased stridently over the past 4 months since XED Management Solutions took on the project. The data source is Google Analytics.



Keyword Breadth and Diversity





It is not enough to just try to basically rank 10 or 20 keywords on any search engine's first page.

There are more than 60% of people around the world which put more 3 words to search the exact results for themselves. And this is why Keyword research is the most important thing as it is responsible for identifies those keywords which have been using by people all over the world to search their best results. As the graph illustrates, the client is now enjoying more than 43,000 keywords at the point of publishing. All this have been achieved because we targeted these keywords and keyword phrases and write the most appropriate and relevant content on them, indexing that content, organizing the content to generate the quality backlinks that are responsible for making all the difference towards achieving the best visibility online.



Backlinks





It must be emphasized that the growth in backlinks is impressive, it is the QUALITY of the links that matters the most and which influences the Google much more than anything else like backlinks. This graph is just showing the measures of quantity only. However, the increase is could be the testament to the positive effect of some of the best and the most emphatic and relevant content over the backlinks. The quality of the links is determined by the authority of the linked page. As a matter of fact that Google only provides much weight age to such links that are linked from higher authority and High PR (Page Rank) websites.



Conclusion



This real estate and land auction company came to XED Management Solutions with already nice results and we just have to carry on from where they were offering us website, but they were searching and planning to go to the next level and we have very well achieved the next level and now we are implementing new methods to move the website at a far more better and higher stage. All this method depends on evolve round on our internal research team's credentialism and Google's guidelines. We always engulf ourselves busy in making different strategies in an effort to maximize the credibility of a website. We are always more than committed to promote our client's business through professional marketing tactics that can work really well for any business.

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