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Situation Analysis

This client after knowing about XED Management Solutions success rate hired them in March of 2024. When they had hired, the company's website already had reached the required amount of success ever since they started in the year 2009, some 6 years back. The site offers information and solutions for the varied range of Pest Control services. In February, 2013 the site had about 40,000 visitors come to the site via organic search involving about 20,000 unique terms. The client, however, wanted to bring the website to the next level and to achieve significant new traffic via organic traffic as a further enhancement to their already excellent traffic numbers coming from both organic and all of the foremost search engines.

Case Study

Product Used

Seo Content Marketing

Challenges

The main challenge came to us which is like an arithmetic i.e. already big numbers. In XED Management Solutions the compensation is paid once you find good evaluation as we believe in Pay for Performance basis. Distinctively, the amount for our charge varies based on the increase in the visit of organic site. Hence, already starting with a number of 40,000 when they came to us, with so large percentage increases are apparently more challenging. However, when we checked and based upon preliminary keyword research, we felt confident that we can achieve significant results that will meet and surpass the profit goals of both companies.

Solution Implementation

All XED Management Solutions SEO implementation starts with extensive keyword research and competitive research. The client was requested, and provided, a list of the top 25 terms that he felt were the most important. This was used as helpful input as a part of the research process. Below follows an outline of the initial processes:

RESEARCH

  • Review Site Structure and Elements
  • Provide Client with Keyword List.
  • Advanced Keyword Research
  • Niche Terms Research
  • Keyword Research on Industry and the Competition
  • Have Client identify any /all irrelevant / negative keywords.
  • Determine Link Saturation, Quality and Anchor Texts
  • Setup Link velocity monitoring for Client and Competition
  • Competition Back link research for top 10-20 keywords
  • Plan Social Bookmarking strategy and review existing accounts
  • Blog Research

We then proceeded to Onsite Optimization which apparently involves strictly on-page elements that serve as the base for all future onsite and offsite optimization. Below are those processes focused upon onsite optimization:

INIITIAL ON SITE OPTIMIZATION
  • Google Analytics Installation / Review
  • Validation of W3 & Minimizing JavaScript, CSS, and overall errors
  • Check and Optimize Proper Site Structure
  • Optimization of Meta Tags, Titles and Headers for Top Levels
  • RSS Feed Validation / Creation
  • Authenticate Static URL
  • Create / Review Dynamic Sitemap and Submit it to Google, Yahoo and Bing
  • Data feed creation and submission to Google (if applicable)
  • Social Bookmarking Installation: Delicious, Digg, Stumble Upon etc. (if applicable)

ONGOING ON SITE OPTIMIZATION

  • Continuous Keyword Research
  • Article Topic Research
  • On Site Article Creation (30 articles per month plus additional content assigned to client for XED Management Solutions Implementation)
  • Specific Article Pages and Optimization
  • RSS Feed Updating & Pingback
  • Press Releases 4 per year for this client
  • Viral Video Implementation and Submission
  • Meta Tag Testing
  • Blog Development, if required

With ongoing onsite optimization moving smoothly we moved forward to the 2nd major trail of SEO, Offsite Optimization. All offsite optimization is focused towards generating high quality and high quantities of extremely relevant, naturally occurring backlinks. Backlinks are one-way links that originate outside of the project website linking to / pointing to relevant content on the client's website. Quality Backlinks are the single most important differentiator that Google uses to actually rank websites keyword for keyword. The fuel for all backlinks at XED Management Solutions is CONTENT; articles, blog posts, press releases, videos, podcasts and many more. The below following outlines the processes involved for offsite SEO:

OFF SITE OPTIMIZATION

  • Setup of Social Media Accounts
  • Essential Directory Submission
  • Backlink Research

OFF SITE ONGOING OPTIMIZATION

  • Great Content Generation for Great Link Quality Generation
  • Syndication of Article
  • Backlink implementation
  • Press Release Syndication
  • Social Bookmarking Submissions and Popularity
  • Social Media Back linking
  • Viral Video Syndication

Results

XED Management Solutions mainly focus on results based on the processes just outlined. The most important data will be reviewed below in the following manner:

  • Generate Organic Traffic from searches
  • Number of Keywords used to actually land on the site
  • Backlink Growth


Organic Traffic





As the chart indicates monthly organic visits have increased sharply over the past 18 months since XED Management Solutions took on the project. The data source is Google Analytics.



Keyword Breadth and Diversity





It is not adequate to just try to rank for 10 or 20 keywords. 60% of searchers enter 3 or more words to find what they are looking for. They are very specific when they want to get the best results. That's the reason keyword research is an ongoing process to identify those keywords and phrases being used to find our clients. As the graph illustrates, the client now enjoys being found by 43,000+ keywords at the time of publishing this case study. This is achieved through targeting these keywords and phrases then writing specific content, indexing the content and syndicating the content to generate the quality backlinks that make all the required difference en route for achieving success online.



Backlinks





It is necessary to highlight that while the growth in backlinks is, in fact, remarkable, it is the QUALITY of the backlinks that influences Google much more than the quantity of your backlinks. The graph shown above only measures quantity clearly. However, the more than the 3 fold increase shows the further testament to the positive consequence of content on backlinks. Backlink Quality is determined by the authority quotient of the linking page or any site. It makes sense that Google provides much more weight to links coming from higher authority sites, sometimes measured as PageRank.



Conclusion



This J & N Pest Control Services Company came to XED Management Solutions with good results but wanted to achieve the next level, with meticulous focus on organic results. We, in fact were successful in providing them achieve the next level and now implementing new methodologies to move the site's results to a new stage. The methodologies which we use are evolved through our own internal research team. Some additional information has directly come from Google Engineers primary at yearly conferences, particularly PubCon and SES. We are continually split testing on-site conversion strategies with an aim to maximize the business resulting from website activity. Additional proposals from XED Management Solutions are offered or being considered as an ongoing process, which is the continuous endeavor to grow the business through skilled Internet Marketing from XED Management Solutions.

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