A website analysis was conducted and the following factors were identified
- Poor onsite SEO elements including page titles and descriptions and no dynamic sitemap.
- No Content Strategy.
- No Content Management System.
- No Social Media Strategy.
- Weak E-commerce set up.
In short, XED Management Solutions needed to fix these issues almost as if this was a brand new website as there was very little in the way of positive SEO elements.
Challenges
There were no unusual or special challenges. The site did have a custom script that provided certain necessary functionalities unique to the business model. This entailed an 'SEO Setup' involving the implementation and integration of WordPress, CMS to provide a structure enabling SEO friendly elements involving SEO Copywriting and content promotion.
Solution Implementation
All and every XED Management Solutions SEO implementation begins with extensive keyword research and competitive research on the website. The client was requested and provided the list of the top 25 terms that were felt to be the most important. This was used as valuable input as a part of the whole research process. The following is an outline of the most initial processes that we followed:
RESEARCH
- Review Site Structure and Elements.
- Advance Keyword Research on Industry and the Competition.
- Niche Terms Research.
- Competition Back link research for top 10-20 keywords.
- Determine Link Saturation, Quality and Anchor Texts.
- Setup Link velocity monitoring for Client and Competition.
- Blog Research.
- Plan Social Media Regulations.
- Plan strategy and review existing accounts.
XED Management Solutions then moved forward to Onsite Optimization which obviously involves strictly on-page elements that serve as the foundation for all future onsite and offsite optimization. Here are those processes focused upon onsite optimization:
