What is Website Design & Development?
The process involves careful planning, construction, and conceptualization to work on various devices while speaking directly to different audiences.
Creating a digital presence doesnt mean simply building a website and waiting for customers to approach your brand. Your website is your companys online foundation. It serves as your primary customer touchpoint and conversion machine. As such, you must ensure it ranks high in search engines, stands out from the competition and relates to your visitors intentions.
As a business owner, it is critical that you maintain a responsive website design to appeal to search engines and online users. You must ensure your target customers see a legit business platform when they search for your company online. Otherwise, you risk losing trust from your prospective clients and dissuade them from engaging with your brand.
Invest in responsive website design and build trust and confidence in your brand offerings. Our web design company provides SEO-friendly website design services that aim to boost your search rankings, increase your online exposure and convert page visitors into paying customers.
How Can A Great Website Help Your Business?
Neglecting user experience and website functionality can have costly consequences. To address these issues, you must invest in good website design and development solutions.
Your website shows what your business has to offer. It attracts your target audience, shapes your brand identity, and builds your reputation.
Building a custom website will drive both traffic and new clients to your business. With the right approach, good-fitting customers will find your doors, leave satisfied, and come back only with good news and smiles on their faces.
When your site speaks to who you are communicating to, your business will not only grow, it will thrive.
We offer a wide variety of website design & Development services
Responsive Websites
Did you know mobile internet usage is expected to increase by 65% each year? That's 2 billion users each year. With lucrative prospects approaching at breakneck speed, do you know for sure whether your website is mobile-ready? Is it built to respond to a multitude of screen sizes and devices?
CMS-Based Websitesee
A content management system (CMS) affords you speed, efficiency, autonomy and the ability to track every single piece of content on your website as closely as you'd like. All of this with minimal technical knowledge required on your part.
Ecommerce Web Design
Building intuitive Ecommerce websites requires a thorough understanding of the product purchase cycle, which actually begins with the user searching for your products. Our team also takes care of the details like product descriptions, ad copy and revenue tracking.
Mobile-first Website Design
A mobile-first experience is needed to stay relevant in today's day and age optimised for different platforms, enhanced UX, technical know-how and enhanced search-engine indexing. Our team will carefully plan for enhanced user experience with faster load times, cross-platform compatibility, and cutting edge mobile design.
Laravel Development
Famed as the PHP framework for web artisans, Laravel is a highly efficient PHP web development framework for website and app designing. Choose us as your design partners to build fast, secure, versatile, design-friendly, easy-to-customise, and maintenance-efficient websites and applications on the Laravel framework.
Shopify Development
Building your website on Shopify is the best thing you can do to advance your eCommerce business. Our unique Shopify development services include Shopify theme designing, plug-in developments & installation, integrations, Shopify store migration & customisation, and upgrade & maintenance.
WordPress Development
Building feature-rich and highly interactive websites on the WordPress CMS is guaranteed when you avail our unique WordPress development services. Amongst others, our WP development services include WP migration & maintenance, custom WordPress development, WP eCommerce development, etc.
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Custom Website Design & Development Process




Kick Off
During our initial consultation, our project managers determine your target customers, marketing goals, needs and demands. In this stage, we set your expectations, answer your queries, explain the different stages of your custom website design creation and provide initial custom web design pricing. Doing so ensures we are on the right track.
Strategy
Strategy development serves as the basis of our next course of action. During this phase, we analyze all the data from the kick off, create a proposal, develop proposed site mock-ups and meet with your project manager for approval. The goal is to come up with a comprehensive action plan for the development stage.
Development
This phase covers site development, content optimization and on-site SEO. We ensure all elements of your website, such as your logo design, color scheme and interactive site elements, reflect your branding. Once we've completed the front-end and back-end development, we meet with you again for a final site review and revision, if there's any.
Launch
Finally we transfer your website from a local server to the live server. To ensure you have a clear grasp of your site needs, we also provide client training where we teach you how to manage the back-end of your website. Our custom website design company offers on-going site maintenance and SEO so you can focus on your internal processes.
Our Process
Heres how we create a website thats just as aesthetically pleasing as it is functional.
Discovery and Competitive Analysis:
XED hops into several, dedicated calls with you to deep dive into your brands mission and identity. We examine the stories that you want to tell and the narratives your clients carry.
User Experience and Customer Flow:
Websites are not alive until users visit and actually stay for the right reasons. Introducing User Experience and Customer Flow, where XED website developers step into your customers shoes and reflect their possible moves.
Wireframe:
Finally, the Wireframe. With all the data that has been collected, XED formulates a skeletal solution for your websites success.
High-Fidelity Design:
After several discussions, careful revisions, and thoughtful maneuvers, XED presents the High-Fidelity Design.
Development:
Now all thats left is the Development from our trusted web developers, and your business website will be good to go.